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Understanding McLuhan
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07007_Field_TCUM T572.txt
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1996-04-10
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organic social bond by its technological use in telegraph and
telephone, radio, and other forms. The simultaneity of electric
communication, also characteristic of our nervous system,
makes each of us present and accessible to every other person
in the world. To a large degree our co-presence everywhere at
once in the electric age is a fact of passive, rather than active,
experience. Actively, we are more likely to have this awareness
when reading the newspaper or watching a TV show.
One way to grasp the change from the mechanical to the
electric age is by noticing the difference between the layout of
a literary and a telegraph press, say between the London Times
and the Daily Express , or between The New York Times and the
New York Daily News . It is the difference between columns
representing points of view, and a mosaic of unrelated scraps
in a field unified by a dateline. Whatever else there is, there can